House-Hasson embraces social media
Hardware distributor House-Hasson president Don Hasson described the broad topic of social media as an opportunity to compete more effectively and to be more profitable.
“Our dealers’ understanding is growing exponentially of how social media can make them more competitive with the big boxes and profitable in attracting new customers and keeping existing ones,” said Hasson. “Social media is today an indispensable component of the marketing equation.”
A seminar a the distributor’s Dealer Market in Nashville generated significant interest, according to the distributor.
“We had a lot of interest in our new customized flyer feature, which enables a dealer to produce and print a professional-looking flyer," said Mike Woolf, VP of sales. "They can distribute it via social media or by having it printed. They have full control.”
Attendance at the Feb. 10-12 market in Nashville, Tenn., was up 20% over 2010, according to the company. More than 700 dealers attended.
National Hardware Show welcomes more major brands
Describing the 2011 National Hardware Show as a "near sold-out event," organizers said more than 500 new suppliers will be participating in the May 10-12 even in Las Vegas.
“We are excited at the depth of suppliers signed up for the 2011 National Hardware Show,” said Rich Russo, event director, National Hardware Show. “We will see more of the industry’s biggest brand names on the Show floor, including some that haven’t been with us in a few years.”
The exhibitors will be organized across a handful of categories: Hardware & Tools; Homewares; Lawn & Garden/Outdoor Living; Paint & Accessories; Plumbing & Electrical; Storage & Organization; and Tailgating, Camping & Picnic; as well as core product categories being featured in the Show’s International Sourcing area.
The 2011 National Hardware Show will feature category leaders such as CE North America, Soleus, Seville Classics, Better Living Products, Jones Stephens, Twin-Star International-Duraflame, Ontel, Audiovox, Port-A-Cool and Lasko (Homewares); One2Products, Little Giant/Franklin Electric, Wayne Pumps, LDR Industries, Kingston Brass; MJSI; Santerra; General Wire Spring and Plumb Pak (Plumbing); Jasco, The NCC, Designers Edge, Amertac, Prime Wire & Cable, Technical Consumer Products, Feit Electric and Cooper Lighting (Electrical); and Jack Links Beef Jerky; Ironclad Performance Wear, On the Edge Marketing, Racor Inc, Karcher, All-Power/Steele Products, Great Neck Saw, MSA Safety Products and Cosco Home & Office (Hardware).
Orgill opens Spring Dealer Market in Orlando
Memphis, Tenn.-based Orgill’s 2011 Spring Dealer Market kicked off Thursday with pallet specials and seminars, among other things.
The market floor included two concept stores to offer merchandising ideas to dealers: Beale Street Lumber and Delta Farm & Hardware.
"These stores showcase the range of what Orgill can provide to retailers of different shapes, sizes and formats," said Orgill CEO Ron Beal.
In his welcoming note to attendees, Beal also pointed to the deals available in the Coupon and Pallet Buy areas.
Among the 40 or so first-time exhibitors to the event are Ames Research Laboratory, EcoSmart Technologies and the L. Frances Caramel Co.