2018 Stihl Hardware All Star — All American (Do it Center)
HARDWARE STORES

Heartland highlights: Wisconsin, Iowa and Kansas

State by state, meet the 2018 class of Stihl Hardware All Stars.

BY HBSDealer Staff

It takes a little more to be a Stihl Hardware All Star.

Each year, HBSDealer solicits nominations from readers and the industry for Hardware All Stars.

And each year, we’re rewarded with a fresh class of high-performing, community-minded, service-oriented businesses worthy of the honor.

During the course of our research, we’ve met dealers who take risks, inspire staff and lift communities — or have what we call the All Star spirit.

Congratulations to all of the 2018 Stihl Hardware All Star honorees. Here’s three stars worth gazing at:


Wisconsin
All American Do it Center

Founded as a lumberyard focusing on contractors, the business has evolved into a one-stop shop for all things building materials and rental equipment. Owner Brian Buswell said his rental business is not only a moneymaker but a solution for customers. And if a customer can’t rent a piece of equipment because it’s unavailable, they get a raincheck and a 20% discount. “This way, customers are more willing to come back,” Buswell said. “People are pretty happy about this policy.”


Iowa
Wasko Do it Best Hardware

Here’s a great way for a hardware store operator to show community commitment: Earn recognition as “Citizen of the Year.” That’s exactly what Susan Wasko earned in 2014 from the Keosauqua. Susan and Joe Wasko of Wasko Do it Best Hardware have a long list of involvement: Chamber of Commerce, Keosauqua Library, Children First — even the Post-Prom Committee. Sales are growing through an enhanced home décor department and a strategic customer loyalty program.


Kansas
Woydziak Hardware

When the Lyons, Kan., Christmas Lights parade hit hard times in 2016, this All-Star store stepped in to save the sparkle. And it worked. The parade had a record 52 floats in 2017 — just one example of the community focus in a town of 3,800. “People here are gung ho on community involvement,” said Jason Huddleston, co-owner with his wife, Danica. “And it helps business as customers realize that we’re not here just to take their money, we’re here to build this community.”

See the full Class of 2018 Hardware All Stars — presented by Stihl — in the May issue of HBSDealer magazine.

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