"You have to be able to change, to decide which direction you want to go. You can’t say, ‘We’re going to hold our ground and stay the same.’ The world will move on without you.”
That's how Joel Krueger, owner of Kroeger's Ace Hardware of Durango, Colo., explained the company's longevity to a reporter from the Durango Herald.
Read the full article here.
The story of the hardware store dates back to 1921, when brothers Fred and John Kroeger bought a Farmers Supply Co. and added hardware and other hardware store staples.
In an interesting near-coincidence, Joel Krueger (spelled with a "u") is not related to the founders of the hardware store.