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07/29/2020

Harbor Freight unpacks a credit card

Harbor Freight Tools, the 1,000-store tools and equipment retailer, rolled out a private-label credit card described by its CEO as “one of the best and most valuable tools Harbor Freight has ever offered.”

The store card, rolled out through a partnership with Synchrony Financial, offers 10% off the entire first purchase for new accounts. It also offers 5% back in store credit and 0% interest on purchases of $299 or more.

In a letter to customers, CEO and founder Eric Smidt said: “The Harbor Freight Credit Card gives you even more value—a great way to purchase the tools and equipment you need and you get to choose the credit offer that’s best for you.”

Harbor Freight’s 5% back program works through its Harbor Freight Money program. Customers earn 5 reward points for each $1 spent in the store with the card. They receive $5 in Harbor Freight Money certificates for every 500 points accumulated.