Growth of grilling unmistakable

NPD Group highlights fastest growing outdoor grill and smoker brands in 2021 by segments.
NPD grilling shutterstock

The NPD Group today announced the winners of its first U.S. Outdoor Grill and Smoker Retail Performance Awards.

The awards acknowledge the fastest-growing brands in ten U.S. retail outdoor grill and smoker segments, based on 2021 in-store and e-commerce sales revenue reported in Retail Tracking Service data from NPD.

The U.S. award winners, said the NPD Group, for largest market share increase in outdoor grill and smoker segments in 2021 were:

  • Gas Grills – Weber
  • Pellet Grills – Traeger Grills
  • Gas Griddles – Blackstone
  • Portable Grills – Blackstone
  • Charcoal Grills – Char-Griller
  • Vertical and Horizontal Smokers – Masterbuilt
  • Combo Grills – Pit Boss
  • Kamado Grills – Big Green Egg
  • Outdoor Cooking – Ooni
  • Outdoor Electric Grills – Char-Broil.

Source: The NPD Group / Retail Tracking Service, U.S. Dollar Sales, January to December 2021.

The outdoor grilling market, which includes accessories, fuels, and stoves generated $6.1 billion in U.S. retail sales in 2021, an increase of 14% over the previous year, reported the NPD Group.

“Grilling has grown in popularity and importance through the pandemic, facilitating safe outdoor socialization for some, and providing new ways to spend free time or develop cooking skills for others,” said Perry James, president of home improvement at the NPD Group.

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Grills and smokers grew at the same pace as the overall market and comprised more than half of the year’s revenue, said the NPD Group.

“We are thrilled to recognize these companies that are leading the outdoor grill market through this exciting time for the industry and providing consumers with products that enhance their lives,” said James.

In addition to strong sales growth, the industry’s positive performance aligns with recent findings from the Hearth, Patio and Barbecue Association (HBPA), which noted an increase in U.S. household ownership of a grill or smoker over the past two years.

“Congratulations to all the winners, and the industry, on a successful year, and we wish you continued success in 2022,” said James.

Founded in 1966, NPD Group, based in Port Washington, N.Y., offers data, industry expertise, and prescriptive analytics to help its clients grow their businesses in a changing world.

The NPD Group said: “Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce and B2B.”