Get gaming in the Valspar color-verse
Paint and coatings brand Valspar announced the opening of the Valspar color-verse web experience, a virtual house in the metaverse featuring colors from the brand's recent 2023 colors of the year announcement.
“Through the color-verse, visitors can experience the 12 colors of the year firsthand in a way unlike Valspar has ever done before,” says Gus Morales, vice president of brand marketing for parent company Sherwin-Williams.
Visitors can visit the newly opened website and play a hyper-casual game called the “Dash to DIY.” (Note: This editor played and nailed all the paint chips!)
The web home “is an engaging space for visitors to create art and play games and encourages visitors to order color chips to see how their top color picks look and feel in their home,” said Morales.
Visitors can go to valsparcolorverse.com to access and navigate the company’s color-verse.
Through its detail-oriented platform and customizable options, the website delivers on customer needs by showcasing the latest paint and design trends as a resource and helping customers choose the right colors for their own home, said the firm.
The color-verse features three options to navigate:
The Paint wing is where visitors select walls of the living room, dining room, bedroom, bathroom and kitchen to be repainted. The Art wing invites guests to create their own art of a 3D panorama nature scene.
In the Game wing, visitors will maneuver a multi-lane road to Lowe’s, where they will pick up points for connecting with paint chips and avoiding obstacles.
Founded in 1866, The Sherwin-Williams Company, based in Cleveland, manufactures, develops, distributes and sells paints, coatings and related products.