Friedman's names new CFO

Financial veteran Jeff Schryver joins the California home improvement retailer.
a man holding a sign posing for the camera
Jeff Schryver

Friedman’s, the California home improvement, hardware and lumber chain has named Jeff Schryver as chief financial officer.

Joining the retailer’s six-person executive leadership team, Schryver will be responsible for overseeing financial direction across the company’s four locations in Sonoma and Mendocino  Counties. 

“Jeff’s rich background in multiple facets of the retail industry, leadership skillset, and true understanding of Friedman’s people-first culture are invaluable assets,” said Barry Friedman, president and CEO of Friedman’s. “He has a strong track record of success and we were particularly  drawn not only to his finance expertise, but to his dedication to team development.” 

With more than 15 years of financial leadership experience in the retail sector, Schryver built his career at cosmetic retailer Sephora and served most recently as CFO of a national confectionary chain.  

“This is an exciting year for Friedman’s as we celebrate our 75th anniversary, and Jeff’s addition to the team is a big part of that,” continued Friedman. “I’m extremely proud of the way our team  members and community have stepped up to the difficulties of the past year and we have a lot  to celebrate as we look back on the past 75 years, and even more so, to the future.”  

Based in Petaluma, Calif., Friedman’s serves California’s North Bay and North Coast. The dealer operates four retail locations in Santa Rosa, Petaluma, Sonoma, and Ukiah, as well as its 3.5-acre Distribution Yard serving professional contractors. The company has more than 600 employees.


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