Fortress Building Products announced that it has promoted Tim Sandlund to director of marketing.
A results-driven digital marketing leader in the building products industry with more than 13 years of experience, Tim will be responsible for developing strategic marketing and channel sales initiatives for the category-leading manufacturer and solution provider of outdoor living building products, the Garland, Texas-based manufacturer said.
Sandlund joined the Fortress team as channel marketing manager in the fall of 2020 and played an integral role in the development and execution of Fortress’ most successful marketing initiatives to date, including revamping its contractor preferred program, expanding distributor/dealer programs and launching the nationwide Fortress Total Solution Tour.
In his new role, Sandlund will support the continued expansion of multiple product categories and lead the digital transformation of business development initiatives, including e-commerce, lead generation, web and mobile optimization, and content marketing strategies.
“Having known Tim for nearly a decade and seen all he’s accomplished in his career, I couldn’t think of a more qualified candidate to lead Fortress’ marketing initiatives – especially during a time where digital adoption has become one of the most important strategies for reaching customers in today’s evolving landscape,” said Toby Bostwick, vice president of product and brand at Fortress Building Products. “As Fortress continues to expand its product offerings, Tim’s proven track record in building products – paired with his passion for technology and innovation – will be essential for increasing market share and global expansion of the Fortress brand.”
“It’s an exciting time to be a part of the Fortress team, especially following last year’s incredible success – establishing a brand presence and aggressive growth initiatives wouldn’t have been possible without the innovative approach and mindset that drives our team,” Sandlund said. “The building products industry is ripe for digital transformation, and I’m looking forward to building upon the incredible work happening at Fortress.”
Prior to joining Fortress, Sandlund served as the digital marketing manager for Derby Building Products where he was directly responsible for increasing lead generation by developing digital platforms.