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08/18/2021

Fortress adds Plank as director, channel sales

The industry veteran will employ market strategies to identify and secure product specifications in the AEC sector.
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Jim Plank

In a move to continue supporting its aggressive growth strategy, Fortress Building Products announced that it has added industry veteran Jim Plank to its “powerhouse” sales team. 

As Director, Channel Sales (Specifications), Plank will employ market strategies to identify and secure product specifications in the architecture, engineering, and construction (AEC) sector. 

This latest hire will help Fortress extend its solution-driven building products and best-in-class, personalized customer service experience to their valued customers across the AEC community, the Garland, Texas-based building products manufacturer said.

Plank began his professional career over two decades ago with Stanley Black & Decker, Inc. Since then, he has held various sales and business development roles of increasing responsibility across the retail and wholesale channels with American Standard Brands, Moen Incorporated, and Uponor. 

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In his most recent position as Uponor’s National Sales Manager, Plank developed key relationships across the multifamily and single-family markets to gain increased product specifications and marketplace presence.

According to Fortress, Plank’s strong understanding of brand and product applications, in combination with two decades of experience working directly with customers, will prove invaluable to his new role at the company.

“Given Jim’s proven track record across various channels of trade, I’m confident his impact at Fortress will be immediate,” Jeff Schulz, vice president, channel sales at Fortress Building Products. “He is prepared to draw on his own wealth of experience and Fortress’ aggressive growth initiatives to better serve our customers in the AEC community and increase opportunities up and down the channel.”

Fortress Building Products is a manufacturer and solutions provider in the residential, multifamily, industrial, and commercial building products industry.