Fiberon and Huttig Building Products announce partnership
Expanding distribution of Fiberon outdoor living products.
Huttig is expanding its 40-year relationship with Therma-Tru.
Huttig Building Products, a Woodgrain Company, one of the largest domestic distributors of millwork, building materials and wood products, has entered into a new distribution partnership with Fiberon, a leading manufacturer of composite wood-alternative decking and railing products. The partnership supports Fiberon’s continued growth in the outdoor living space, and significantly expands the company’s distribution through Huttig in the Southeast region of the United States.
Fiberon and Huttig are ready to take Winter Buy orders and will be fully stocked in December to support customers’ decking needs.
For almost 40 years, Huttig has enjoyed a successful partnership with Therma- Tru doors, which has elevated its regional sales growth. Therma-Tru, along with Fiberon, is part of Fortune Brands Home & Security. The new agreement with Fiberon leverages the strengths of the existing Therma-Tru partnership and enhances Huttig’s product offering.
“We’re excited to enhance our relationship with Fortune Brands by partnering with Fiberon. This agreement makes Fiberon available from Huttig in key markets, including North Carolina, South Carolina, southern Virginia, Georgia and Florida,” said Todd Dame, president of distribution for Woodgrain-Huttig. “Our focus on delivering best-in-class service along with Fiberon’s premium products is a winning combination for our customers.”
Huttig will be a full product line distributor in six of its locations including Rocky Mount, N.C.; Greenville, S.C.; Davenport, Fla.; Jacksonville, Fla.; Riviera Beach, Fla.; and Fort Myers, Fla.
Fiberon’s product offering combines the beauty and warmth of wood with the durability and low maintenance of capped composite materials. Fiberon products are manufactured with the goal of improving sustainability, are available in a wide range of styles and price points and are backed by industry-leading warranties.
“We are thrilled to leverage our almost 40-year relationship with Huttig, a leading value-added distributor and valuable partner to Therma-Tru, and now Fiberon,” said Fenton Challgren, president of Fortune Brands’ Outdoors Business Unit. “The partnership between Fiberon and Huttig will provide premium outdoor living products and excellent customer support, giving us the ability to drive sales growth and profitability together.”
Fiberon will support the partnership through continued investment in capacity, innovation, brand, customer programs and merchandising. Fiberon products will be available through Huttig beginning in December.