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05/03/2021

Farm Fleet debuts new rewards program and app

Fleet Rewards allows users to bank points for bigger rewards down the road.
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Farm Fleet announced that it has launched a new loyalty program along with a new app.

The Midwest farm and ranch retailer has introduced Fleet Rewards. The company said that the program was created as a thank you to loyal Fleet Farm shoppers and as a way to attract new customers by rewarding them with two rewards points for every dollar spent. 

For the more than 200,000 members of the Fleet Rewards Credit Card program, points are doubled for every dollar spent on qualified purchases made online or in-store with a Fleet Rewards Credit Card.  

The new Fleet Farm App is fully integrated with the FleetFarm.com website and the Fleet Rewards program. Users of the Fleet Farm App can automatically sign up for and manage their Fleet Rewards account.

Additionally, the app can be used to search and shop for thousands of products: sporting goods, fishing and hunting gear, paint, tools, outdoor power equipment, grills, outdoor furniture, farm equipment, pet supplies, clothing, footwear, and small appliances, along with other products.

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Fleet Farm App users can search for thousands of products, including hardware.

Additionally, the app can be used to search and shop for thousands of products: sporting goods, fishing and hunting gear, paint, tools, outdoor power equipment, grills, outdoor furniture, farm equipment, pet supplies, clothing, footwear, and small appliances, along with other products.

The app can also be used to access weekly ads, seasonal catalogs, special deals, search items by barcode for product and pricing information, as well as plan the next trip to Fleet Farm with the app’s shopping list feature. Fleet Farm’s Outside Yard Pickup can also be scheduled at checkout.  

“Fleet Rewards and the Fleet Farm App will deliver amazing value and a simplified shopping experience for Fleet Farm’s customers,” said Heath Ashenfelter, executive vice president of Fleet Farm. “The Fleet Farm App will provide a more personalized shopping experience for customers on the go. Plus, they will accumulate Fleet Rewards Points on purchases made on the Fleet Farm website, on the app and at the store.” 

With Fleet Rewards, members receive $5 in rewards for every 500 Rewards Points earned with an option to bank points to redeem bigger rewards in the future. Members can also earn 10 Rewards Points daily for checking into Fleet Farm with the app.  

The rewards program and app debuted on April 30 with membership free to users.

Based in Appleton, Wis., Fleet Farm operates 47 stores in the Midwest.