New events showcased at LMC Annual Meeting
LMC held two special events at its recent 83rd annual meeting in Tampa, Fla.
Both were designed to bring together niche, industry specialists with dealers attending the show: a “Marketing Idea Exchange” was introduced along with a brand new “Kitchen & Bath Showcase.”
The Marketing Idea Exchange brought together marketing professionals from around the country who specifically work in the forest products and building materials industry. Meanwhile, the Kitchen & Bath Showcase gathered kitchen and bath designers together to learn from National Kitchen and Bath Association accredited courses, to see the latest and greatest products and to network, LMC said.
The Exchange began with a case study and ice breakers where the groups got to know one another, explored challenges dealers are facing and finding new solutions to overcome those challenges. It featured two professional facilitators to help guide the conversations.
“I attended the Marketing exchange with the group. Whole new group of people I haven’t met, so a lot of networking and great contacts that I’ve made,” said Stacy Bivona of Builders Warehouse. “Our keynote speakers were great, they were very engaging. They kept the conversation flowing and a lot of the questions that the group had were addressed. There was very natural, collaborative discussions — it’s been great.”
The attendees then broke into two small groups to tackle two big topics: “Building Your Pro Business” and “Digital Marketing.”
“I think the most valuable thing about the LMC Marketing Exchange was connecting with other dealers, different and the same as myself, and really learning about what they’re doing as well as things I can implement in our business in order to help grow,” said Jim Carpenter of Curtis Lumber.
Dealers that attended the showcase said that they liked the opportunity to network with other designers and they especially appreciated the accredited courses.
“The suppliers are pleased they are very happy with the results of the new layout of this show where we brought all of the K&B vendors together,” said Deirdre Garland, a Kitchen & Bath buyer for LMC and a key organizer of the showcase. “They are getting a lot more direct traffic, targeted dealers, and they are a lot busier than in years’ past.”
LMC, based in Wayne, Pa., is a forest products and building materials buying group with more than 1,400 dealer locations in the United States and the Bahamas.
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