EVENTS

A deep dive in multi-channel retail

The upcoming Path to Purchase Expo taps Forrester’s expertise.

BY HBSDealer Staff

As pro dealers and hardware stores face competition from well-funded digital competitors — not to mention Amazon — the concept of multi-channel retailing is front center at industry events. Case in point: Forrester’s Brendan Witcher will return to the Path to Purchase Expo (P2PX) in November to discuss how companies can evolve for the future.

Witcher, who is currently vice president/principal analyst, digital business strategy at Forrester, will deliver P2PX’s closing keynote on Nov. 14 at Hyatt Regency Chicago. The title of Witcher’s keynote is “Digital Mastery: A Roadmap for Transformation in The Age Of The Customer.”

Keeping the needs of consumers in mind along with the competitive market, Witcher will discuss:

  • What drives strategic digital transformation, and what must be addressed to achieve success;
  • How companies tie a roadmap for change to the specific needs of their customers; and
  • Which tech investments leading brands are making today in order to future proof themselves for tomorrow.

Before joining Forrester, Witcher gained 25 years of experience working for enterprise organizations in multichannel retail and hospitality. He serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space.

Brendan Witcher

Witcher previously gave a keynote at the 2018 Path to Purchase Expo outlining four new retail imperatives centered on omnichannel commerce. He has earned the distinction of being a Path to Purchase Institute faculty member.

Witcher joins a keynote lineup at P2PX that includes “The Office” actor and entrepreneur Rainn Wilson and Alyssa Raine, acting Walgreens chief marketing officer.

The P2PX is slated for Nov. 13-14 at the Hyatt Regency Chicago. For more information and to register, visit path2purchaseexpo.com.

Both the Path to Purchase Institute and HBSDealer are properties of EnsembleIQ, a premier business intelligence resource that believes in solving big problems and inspiring bold ideas.

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