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01/18/2023

Do it Best makes leadership moves

Two executives take bigger roles, and other moves, with focus on sales, member growth.
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Do it Best Eric Knox
Eric Knox

Do it Best has tapped two proven leaders as senior sales directors and aligned several other leadership roles with strategic sales responsibilities.

Effective immediately, Eric Knox is the director of business development and Mike Melchi is the director of field sales, said the Fort Wayne, Indiana-based home improvement cooperative.

“We’re committed to be an even more effective sales-driven organization focused on helping our members grow,” said Greg Fuller, VP sales and business development at Do it Best.

Knox moves into his role with more than 20 years of experience in sales, marketing, product development and retail experience.

Before joining the Do it Best team as a regional sales manager in 2018, he worked as a director of sales and marketing for a trading company focusing on brand development, said the company.

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Do it Best Mike Melchi
Mike Melchi

Prior to that, Knox worked at Ace for more than a decade as both a regional sales manager and a corporate store manager.

Melchi, a regional manager since 2019, joined Do it Best in 2004 as an associate sales consultant, earning promotions as a member services supervisor and territory sales manager.

These experiences, said the firm, provided him with a deep understanding of the challenges store owners face as well as the opportunities they must support their local communities.

With Knox and Melchi stepping into their new roles, Ty Surrell and Tony Miner have been promoted into the open regional manager positions.

Surrell’s background in education, sales, real estate, and distribution led to him joining the Do it Best team in 2019 as a territory sales manager. Working with his members, said the company, he’s helped create highly effective strategies to drive their growth and profitability.

Miner has nearly 30 years of experience in the home improvement sector, from frontline retail operations to setting the sales strategies for national paint lines. The company said that as a territory sales manager, Miner has consulted with store owners on profitably growing their businesses by expanding into new locations and strategic acquisitions.

Along with these promotions, three other leadership roles have been refined with new responsibilities. Chris Beach is now the director of national accounts/mergers and acquisitions. Christian Parra is the director of INCOM and international sales, and Rob Schmiedel is the director of sales operations.

“We’ve built tremendous momentum over the last several years and I’m confident these leaders will help us generate even more success for our member-owners and Do it Best in the years ahead,” said Fuller.

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