Do it Best Corp. has named a new Director of International Sales with its promotion of seasoned veteran Christian Parra, effective immediately.
“I’m excited to have Christian step into this important leadership role,” said Nick Talarico, Do it Best vice president of sales and business development.
“His experience in international business, his personal passion for our international members and affiliates, his determination, and his strategic thinking will all help him drive sales growth for our international members,” said Talarico.
In his new role, Parra will lead a team of international sales professionals serving hardware retailers in more than 50 countries to enhance their presence and expand their market share.
“I’m eager for the opportunity to apply my international expertise to serve our international affiliates and team,” said Parra. “Our deep understanding of international business and our industry-leading distribution network, international merchandising skills, and strategic vendor relationships provide a winning formula for growing sales throughout the world.”
Parra, who most recently served as the company’s international new business manager, has over 19 years of driving international sales throughout the world, said the firm.