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01/05/2022

Do it Best expands global position

Home improvement cooperative promotes Christian Parra to director of international sales.
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Do it Best Christian Parra
Do it Best has promoted Christian Parra, who brings more than 19 years experience in international sales.

Do it Best Corp. has named a new Director of International Sales with its promotion of seasoned veteran Christian Parra, effective immediately.

“I’m excited to have Christian step into this important leadership role,” said Nick Talarico, Do it Best vice president of sales and business development.

“His experience in international business, his personal passion for our international members and affiliates, his determination, and his strategic thinking will all help him drive sales growth for our international members,” said Talarico.

In his new role, Parra will lead a team of international sales professionals serving hardware retailers in more than 50 countries to enhance their presence and expand their market share.

“I’m eager for the opportunity to apply my international expertise to serve our international affiliates and team,” said Parra. “Our deep understanding of international business and our industry-leading distribution network, international merchandising skills, and strategic vendor relationships provide a winning formula for growing sales throughout the world.”

Parra, who most recently served as the company’s international new business manager, has over 19 years of driving international sales throughout the world, said the firm.

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After completing his MBA from Indiana University, he joined Do it Best Corp. in 2002 as an international project manager. This was followed by exceptional performance and promotions leading different aspects of the company’s international business. Throughout his career he has helped many independent business owners build for growth.

Based in Fort Wayne, Ind., Do it Best Corp., with annual sales surpassing $5 billion, is the only U.S.-based, member-owned comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry.