Do it Best bolsters marketing team
Do it Best Corp. hired industry veteran Ben Skoog to join the marketing team and take on the role of director of brand integration. The move was described as an enhancement of the co-op's focus on member growth.
Skoog will spearhead the development, management and growth of branding initiatives and marketing strategies on behalf of Do it Best member-owners.
“Ben brings an impressive amount of experience and expertise to this important position on our team,” said Rich Lynch, VP of marketing. “Ben joining Do it Best is the latest example of our commitment to delivering innovative programs that lead to increased growth and profitability for our members.”
Skoog brings more than 25 years of industry experience to Do it Best, with a strong focus on the building materials industry. He was VP of growth and innovation at Louisiana-Pacific. Most recently, he was VP of sales and marketing for Arcitell, makers of Qora Cladding.
“I am incredibly thrilled to join the Do it Best team at an exciting and important time for the company and our industry,” Skoog said. “Throughout my career, I have admired the reputation Do it Best has earned thanks to its focus on serving its member-owners. I’m honored to lead a very talented and skilled team in helping our members grow.”