DISTRIBUTORS/CO-OPS

Stanley Black & Decker to buy Craftsman

BY Ken Clark

Sears Holdings plans to sell its Craftsman brand to tool giant Stanley Black & Decker for $550 million cash up front, $250 million at the end of year three, plus various annual payments.

Hoffman Estates, Illinois-based Sears said the move is part of an effort to stabilize its operating performance. The struggling retailer also intends to close an additional 150 non-profitable stores – 109 of them under the Kmart banner.

[Click here for the list of upcoming store closures.]

Sears will continue to sell Craftsman-branded products through a perpetual license deal, which will be royalty-free for the first 15 years, and royalty-bearing after that. Stanley will make annual payments to Sears Holdings of between 2.5% and 3.5% on new Stanley sales of Craftsman products through year 15. The total price tag has been described as about $900 million.

Stanley sees a significant opportunity to expand what President and CEO James Loree called “a legendary, American brand with tremendous consumer awareness built on a legacy of producing quality products at a great value.”

Currently, only about 10% of Craftsman-branded products are sold outside of Sears Holdings, and Stanley says it intends to penetrate these untapped channels.

Stanley pointed to channel expansion and revenue opportunities in the industrial channel, new and existing non-Sears retail and e-commerce channels, and lawn and garden channels.

"This agreement represents a significant opportunity to grow the market by increasing the availability of Craftsman products to consumers in previously underpenetrated channels,” said Loree. “We intend to invest in the brand and rapidly increase sales through these new channels, including retail, industrial, mobile and online.”

Among the non-Sears channels where Craftsman products are already being sold are Ace Hardware, thanks to a deal struck about six years ago between the co-op and Sears for distribution of Craftsman products in the convenience hardware channel, and Orchard Supply Hardware.

For Sears, the future will focus more on the Shop Your Way membership platform and an integrated retail strategy, said Edward Lampert, CEO of Sears Holdings.

"We are taking strong, decisive actions today to stabilize the company and improve our financial flexibility in what remains a challenging retail environment," said Lampert. "We are committed to improving short-term operating performance in order to achieve our long-term transformation."

"Going forward, Sears will be more focused on our Shop Your Way membership platform, a network with tens of millions of active members, and our Integrated Retail strategy in order to be a more nimble, innovative and relevant retailer that is better able to provide value and convenience to our customers. We are confident that concentrating on these key initiatives will lay the foundation for growth over the long-term."

Same-store sales at Sears and Kmart for the first two months of the fourth quarter have declined in the range of 12% to 13%, Sears said.

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T.Esposito says:
Jan-05-2017 06:19 pm

Stick a fork in them; they
Stick a fork in them; they will be done, "well done"! Stanley B-D cannot make up their mind about what they want to be & they will no doubt dummy down the great name & quality Craftsman stood for. Sad state of affairs. And as for the CEO of Sears has managed to ruin a good thing and continues to do so.

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MoistureShield partners with Mid-State Lumber

BY HBSDealer Staff

A new distribution partnership will help bring MoistureShield decking to more customers in New England.

Inspired by increasing demand, MoistureShield has partnered with Mid-State Lumber to serve Connecticut, Massachusetts, Rhode Island and New Hampshire from its Warwick, New York location.

Mid-State will carry MoistureShield’s full line of high performance decking, including cap stock and wood-plastic composite collections.

“Demand for MoistureShield is constantly growing in the Northeastern region of the country and New England,” said Brent Gwatney,senior VP MoistureShield Composite Decking. “In order to better serve our customers in the area, we are excited to partner with Mid-State Lumber, who is known for their quality product offering and excellent customer service.”

Mid-State Lumber is a local and regional wholesaler of building material products for the retail lumber dealer, and has been in operation since 1976. Its customer base spans the Mid-Atlantic and New England markets via three full service facilities in New Jersey, Pennsylvania and New York.

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NARI gets a new board president

BY HBSDealer Staff

Josh Brown, the VP sales at Milwaukee-based Bliffert Lumber & Hardware, has been elected as 2017 president of the board of directors for the National Association of the Remodeling Industry's (NARI) Milwaukee chapter.

Bliffert is a full-service LBM and hardware dealer founded more than a century ago with seven locations in the Milwaukee area.

Founded in 1961, Milwaukee NARI is an association of home improvement and remodeling professionals from throughout the area, as well as a resource for consumers.

The association promotes ethical conduct, professionalism and sound practices in the remodeling industry and education for consumers.

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