Slide show: Ace's place in Las Vegas

Press enter to search
Close search
Open Menu

Slide show: Ace's place in Las Vegas

By Steph Koyfman - 02/20/2018


Las Vegas -- Ace executives delivered a galvanizing vision for the co-op at the General Session of the Ace Spring Convention, held March 3-5 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

But there was plenty to write home about on the show floor as well. Beyond deals and promotions at the Discovery Edge booth, Ace also stepped up its game in the holiday decor section, which is slated to be a major focus for the company in 2016 as it endeavors to boost its fourth-quarter prospects.

Traces of 20/20 Vision, the co-op's strategic growth initiative, also abounded on the floor.

President and CEO John Venhuizen plans to keep the mountain metaphor intact. "We like this visual metaphor because it conveys two important things about business, and us," he said. "The mountain conveys the fact that winning takes effort. Winning is hard. But it also conveys another point: winning is fun."