Promotions at PRO Group

Growing responsibility in the marketing and merchandising departments.

BY HBSDealer Staff

The Denver-based PRO Group, Inc. has promoted Alex Hernandez to Associate Merchandise Manager. Hernandez has been with PRO Group since 2014 and was previously Marketing Manager. Drew Eflin has also been promoted to Marketing Manager. Drew started with PRO Group in 2016 as a Marketing and Merchandising Coordinator.

Hernandez’s Merchandise Manager responsibilities include overseeing a long list of categories: apparel, Farm & Ag Supply, Home Hardware, Housewares, Paint & Stain, and Pet Supplies. He will work closely with manufacturers and distributors in the circular advertising process, coordinating special promotions and recruiting new vendors for the group at trade shows and conferences.

Eflin’s Marketing Manager responsibilities include managing and creating content for the company’s web sites and social media platforms and using digital marketing platforms for corporate communication. Additionally, he will be responsible for the PRO Hardware and FARM MART stores programs and will travel to distributor shows to interact with retailers as well as present advertising and marketing programs.

Eflin worked as a marketing assistant for AIM Investment Solutions prior to joining PRO Group.

“Alex and Drew have both been an asset to PRO Group and are valuable members of our team,” said Shari Kalbach, VP of PRO Group, Inc. “I look forward to their continued success at PRO in their new roles as they take on more responsibility and continue to create programs that help the independent distributors and retailers succeed.”


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