PRO Group names new CFO

The Denver-based buying group for hardware distributors announces a promotion.


PRO Group, Inc. promoted 11-year company veteran Heidi Wodark to the role of CFO. She had been controller of the buying group of 30 distributors since 2007.

As the CFO, Wodark will continue to manage the accounting department while also providing analysis and projections related to acquisitions and growth strategies and maintaining multiple banking and investment relationships. She will also work with the CIO and IT teams to advance PRO’s internal systems including ongoing enhancements to the Central Pay System.

“I knew when Heidi joined the company in 2007, we were gaining an expert in accounting, management information systems and human resources,” said Steve Synnott, president and CEO at PRO Group. “I found she had a strong work ethic and attention to detail and perhaps most important, she understands the key metrics that drive PRO’s value to customers. Her contribution to the company’s success has grown year over year and I am proud to see her take on an expanded role as chief financial officer.”

Over the past 11 years, Wodark has overseen the accounting department and has worked to help PRO grow by providing integral financial knowledge in each new initiative set before her.

“I’ve enjoyed being part of a team that has been able to realize many new growth opportunities,” said Wodark. “It is always our goal to better serve the independent distributor and retailer communities and I feel fortunate to be part of a company that holds these values so close. I am excited to take on this new role and look forward to what the future holds.”

Wodark has worked as a controller for an $800 million information technology consulting company as well as a company in the luxury athletic club industry.

PRO Group’s distributor members include Wallace Hardware, Horizon Distribution and Bostwick-Braun Company, among many others.


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