Orgill dealers descend on Las Vegas
The Memphis-based distributor generates big numbers and retail opportunities at the Sands.
Organizers of Orgill’s Fall Dealer Market pointed to a record-breaking number of attendees at its event in the Sands Expo and Convention Center. Orgill nation came for the deals, the networking and to generally soak in the home improvement knowledge of the three-day event.
“We’re excited to see so many of our customers here in Las Vegas,” says Ron Beal, Orgill’s chairman, president and CEO. “Our team and vendors have worked hard to put together a show that will deliver on our customers’ expectations.”
The event also saw the debut of the distributor’s new e-commerce program through a partnership with e-commerce solutions provider Unilog. The program offers the revenue-boosting power of e-commerce along with localized pricing and availability.
The Orgill Fall Dealer Market covers nearly 1,000,000 square feet, and includes some retail highlights in the form of working concept stores. These full-size retail stores allow attendees to walk through real-life product selections and merchandising tactics.
Green River Hardware & Garden, which debuted at the Spring Dealer Market last February, makes its return in Las Vegas and offers plenty of space-saving techniques, showcasing how to fit the SKU count normally found in a 30,000-square-foot store into an 18,000-square-foot space. It highlights several core departments, including lawn and garden, hand and power tools, fasteners, paint and outdoor power equipment, all with a fall/winter product selection.
Cider Mill Home Centre is a 12,000-square-foot concept store that is new at this Market. It features a complete home center product selection of Canadian-compliant products. One of the main focuses of this store is customer service—it includes a featured power aisle that runs into a service counter, and a backroom designed specifically for special services, such as glass repair and key cutting. It also highlights the efficiency of a single-queue checkout system, which allows customers to see a variety of seasonal and promotional product displays as they walk through the checkout line.
“We have thousands of vendors here, and we’re excited about what they’ve brought to Las Vegas for our attendees,” says Jeff Curler, Memphis, Tenn.-based Orgill’s senior vice president of purchasing. “They’ll be showcasing a range of products to meet our customers’ needs, and those products will come with great market-only pricing. Our vendors are always ahead of industry trends, and they have plenty of strong merchandising and display ideas to share with our customers as well.”
The Orgill Services area also includes the Learning Center, which is home to a number of clinics and workshops. Some of the educational opportunities available at this Dealer Market include “Succession Planning—Creating a Path,” “Email Marketing Best Practices,” “The Value of the Local Brand in Today’s Market,” “The Five Numbers Every Retailer Should Know” and “Orgill Integrated eCommerce.”
Also popular at the Dealer Markets are the Product Showcases, which highlight the breadth of product in a particular category. At this Dealer Market, the Showcases focus on the 2019 Grill Booking Program; Impulse; worldwide sourcing; the LED Commercial ReLamp program; winter goods; the Canada Smart Start Program; Canadian plumbing and electrical assortments; and Spring is Here, which is Orgill’s solution for retailers who want to promote spring goods.
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