Orgill dealers descend on Las Vegas
The Memphis-based distributor generates big numbers and retail opportunities at the Sands.
Organizers of Orgill’s Fall Dealer Market pointed to a record-breaking number of attendees at its event in the Sands Expo and Convention Center. Orgill nation came for the deals, the networking and to generally soak in the home improvement knowledge of the three-day event.
“We’re excited to see so many of our customers here in Las Vegas,” says Ron Beal, Orgill’s chairman, president and CEO. “Our team and vendors have worked hard to put together a show that will deliver on our customers’ expectations.”
The event also saw the debut of the distributor’s new e-commerce program through a partnership with e-commerce solutions provider Unilog. The program offers the revenue-boosting power of e-commerce along with localized pricing and availability.
The Orgill Fall Dealer Market covers nearly 1,000,000 square feet, and includes some retail highlights in the form of working concept stores. These full-size retail stores allow attendees to walk through real-life product selections and merchandising tactics.
Green River Hardware & Garden, which debuted at the Spring Dealer Market last February, makes its return in Las Vegas and offers plenty of space-saving techniques, showcasing how to fit the SKU count normally found in a 30,000-square-foot store into an 18,000-square-foot space. It highlights several core departments, including lawn and garden, hand and power tools, fasteners, paint and outdoor power equipment, all with a fall/winter product selection.
Cider Mill Home Centre is a 12,000-square-foot concept store that is new at this Market. It features a complete home center product selection of Canadian-compliant products. One of the main focuses of this store is customer service—it includes a featured power aisle that runs into a service counter, and a backroom designed specifically for special services, such as glass repair and key cutting. It also highlights the efficiency of a single-queue checkout system, which allows customers to see a variety of seasonal and promotional product displays as they walk through the checkout line.
“We have thousands of vendors here, and we’re excited about what they’ve brought to Las Vegas for our attendees,” says Jeff Curler, Memphis, Tenn.-based Orgill’s senior vice president of purchasing. “They’ll be showcasing a range of products to meet our customers’ needs, and those products will come with great market-only pricing. Our vendors are always ahead of industry trends, and they have plenty of strong merchandising and display ideas to share with our customers as well.”
The Orgill Services area also includes the Learning Center, which is home to a number of clinics and workshops. Some of the educational opportunities available at this Dealer Market include “Succession Planning—Creating a Path,” “Email Marketing Best Practices,” “The Value of the Local Brand in Today’s Market,” “The Five Numbers Every Retailer Should Know” and “Orgill Integrated eCommerce.”
Also popular at the Dealer Markets are the Product Showcases, which highlight the breadth of product in a particular category. At this Dealer Market, the Showcases focus on the 2019 Grill Booking Program; Impulse; worldwide sourcing; the LED Commercial ReLamp program; winter goods; the Canada Smart Start Program; Canadian plumbing and electrical assortments; and Spring is Here, which is Orgill’s solution for retailers who want to promote spring goods.
Orgill plans DC expansion
Kilgore distribution center will get even bigger in Texas.
Memphis, Tenn.-based Orgill, Inc. plans to expand its distribution center in Kilgore, Texas. The company will almost double the size of the existing facility to nearly a million square feet.
According to Vic Price, VP of distribution for the southwest region, construction is expected to begin in the third quarter, with completion by June 2019.
“We’re pleased to be in a position to make another major enhancement of our distribution network,” says Ron Beal, Orgill chairman, president and CEO. “The growth we’ve experienced in Texas and the surrounding states has made the expansion a necessity. Kilgore’s strategic location and the quality of the work force in Gregg County and the surrounding area make this an ideal location for an expanded facility
“We’re definitely happy about the growth that necessitated this expansion,” Price said. “This is good news, both for Orgill and for our local community.”
Orgill adds e-commerce partner
Localized inventory pricing is part of the Unilog package
E-commerce solution provider Unilog announced a new partnership with Memphis, Tenn.-based hardlines distributor Orgill. Orgill dealers will have shared access to both a new eCommerce website and product content subscription services, according to Unilog.
With annual sales exceeding $2 billion, Orgill distributes hardware and home improvement products to more than 6,000 hardware, home improvement, and building material retailers representing 15,000 locations worldwide.
“We are very excited about this new partnership with Unilog and our combined vision to provide a rich eCommerce solution integrated with our dealers’ in-store systems, providing localized inventory and pricing,” said Boyden Moore, Orgill GM of Retail. “This solution, combined with our unique shared data services model, provides an affordable, integrated omnichannel solution that will enable our independent, locally-branded dealers to build their brand online and compete more effectively. Unilog shares a passion with us to help independent small businesses be successful with their eCommerce strategy.”
The first website to go live under this new partnership was Town & Country Hardware, part of the Central Network Retail Group (CNRG).
In the release announcing the partnership, Phillip Helms, regional VP for CNRG said: “The site is allowing us to serve our customers by listing what we have in-store, and what we can be ordered from our suppliers, with our local pricing and availability.”
The partnership with Unilog will allow Orgill to provide a new digital catalog of more than 150,000 items with enhanced descriptions and content, according to Unilog. Dealers will be able to subscribe to this new digital content and display it on their website for informational purposes or for online sales.
“We’re proud to have partnered with Orgill on this initiative,” commented Suchit Bachalli, CEO of Unilog. “We believe our all-in-one solution is the perfect fit for Orgill’s independent dealers who require a cloud-based eCommerce platform without the need for in-house technical expertise or additional staff to support the initiative. And our content services will address Orgill’s desire for a more powerful digital catalog.”