Mangolia Home by Joanna Gaines Paint

Joanna Gaines makes a deal with Ace

BY HBSDealer Staff

Ace Hardware Corp. added some TV personality power to its paint offering through a partnership with Magnolia Home by Joanna Gaines Paint. The product launch is described as an Ace exclusive in the home improvement category, and the brand’s first-ever paint partnership with a hardware co-op retailer.

Joanna Gaines and her husband Chip earned home improvement fame over the past several years as stars of the television show “Fixer Upper.”

“Joanna is a force within the décor and design space and we are delighted to bring her durable, on-trend paint collection to our customers,” said John Venhuizen, president and CEO, Ace Hardware Corporation. “We believe customers will value the combination of Ace’s service and convenience coupled with Magnolia’s inspirational color collection.”

The interior paint line is available through and some 500 Ace stores nationwide. The 150 colors embrace the concept of “modern farmhouse” style and reflect Gaines’ personal design philosophy. Within the larger collection, 25 of the 150  colors make up the “Market Collection”; an assortment of Gaines’ favorite colors specifically inspired by her life in Waco, Texas.

Magnolia Home by Joanna Gaines Paint is described by Ace as “a premium, stain-blocking interior paint and primer in one that is durable and easy to maintain. The 100% acrylic formula from the KILZ Brand delivers excellent stain blocking, hide and coverage.”

A gallon will carry about a $44 price tag. Eight-ounce samples of the colors can also be purchased for $8.


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