House-Hasson announces market improvements

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House-Hasson announces market improvements

By HBSDealer Staff - 02/20/2018

House-Hasson dealer markets will see a handful of improvements, thanks to input from the Tennessee-based distributor’s advisory committee, the company announced.

The distributor says it will institute the following:

• A user forum through which House-Hasson dealers can contact each other, engage over the internet into dealer-to-dealer discussions; and share ideas;

• A request to e-mail to dealers the information contained in the House-Hasson blog because if dealers don’t see the blog they miss the information;

• An updated dealer market report with specials being offered by vendors; access by individual dealers for particular groups of items they’ve purchased in the past; more in-depth feedback on sales; improved catalog descriptions; and other items; and

• Better display at markets of pallet merchandise.

“The advisory group, along with continuous dealer communication through our sales staff and direct contact with dealers, enables us to make decisions based on feedback on what dealers want rather than us just telling them what we’re going to do,” said Pat McCutcheon, House-Hasson VP of sales.  “The advisory group is a great asset that adds to the way we listen all the time,” he added.

An example, McCutcheon said, was an earlier decision to add a second Bonus Buy day to the October 2016 fall dealer market in Sevierville, Tenn.

“Previously it was a one-day event on Friday,” he said. “But more vendors wanted to participate, so we added the extra day.” Some 500 vendors in total attended the market, and 80 participated in the added Bonus Buy. 

President Don Hasson said that these dealer features combined with general buying advantages are what attract more than 2,000 attendees to House-Hasson markets.

“It gives dealers three times a year to buy merchandise at an average 10 percent discount with 90 days to pay for it; most will probably sell many or all of those items before they even have to pay for them,” he said. “If you buy goods at a 10 percent discount it’s going to add a lot of money to your bottom line.”

The markets are margin-building sales events that are improved by the recommendations from the House-Hasson dealer advisory group and the other dealers with whom the company works, he said.

“We learn more by listening than by talking,” Hasson said. “It’s a main reason we’ve been in business for 110 years.”