DISTRIBUTORS/CO-OPS

Ace is the place for new CMO

BY HBSDEALER Staff

Ace Hardware Corp. appointed Kim Lefko to the position of senior VP, chief marketing officer. She will report directly to president and CEO John Venhuizen.

Most recently, Lefko served as chief marketing officer at Weber Stephen Products, maker of the Weber grill. In that role, she led the development of a centralized global website that streamlined e-commerce, fulfillment and services. Prior to that, Lefko served as senior VP of sales and marketing, company officer, at Radio Flyer.

As Ace Hardware’s new CMO, Lefko will lead the brand’s global marketing and advertising efforts and digital initiatives. “We are excited to welcome Kim to Ace as our new senior VP and chief marketing officer,” Venhuizen said. “In concert with her new team, Kim’s 20 years of results developing and advancing beloved consumer brands will further our local owners’ passion to fulfill Ace’s brand promise as the helpful place. I believe Kim will be a great addition to our leadership team.”

Lefko also brings experience from her time at Newell Rubbermaid. She held various marketing leadership roles as she transitioned Graco Children’s Products to one of the largest, most profitable business units within the company. Lefko started her career in sales and marketing at Black & Decker with various positions.

She earned a bachelor’s degree in marketing communications and economics from Cornell University.

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