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05/26/2022

A digital, scenic journey from Beach House Shake

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Beach House Shake new site
A view of the new website from Beach House Shake.

Beach House Shake has launched a new design-inspired website that showcases the product's great looks and long-term durability through a scenic user journey. 

Engineered to provide the beauty of cedar shingles without the cupping, checking, discoloration or maintenance inherent with natural cedar, Beach House Shake was introduced in 2017 by Derby Building Products. 

Evoking an emotional connection, the site transports visitors to shorelines, tall grasses, and even lush forests to feel the inspiration behind the four product colorways – Sandcastle, Atlantica, Hatteras, and Pacifica, Derby said.

The site, which toggles easily between English and French Canadian, also has a visualizer to allow users to see how Beach House Shake would look on any home. Then, a user can simply click “Get Started” to locate U.S. and Canadian dealers.

“It doesn’t take long for cedar to begin aging - often turning dark in as little as a year,” said Michael Morris, vice president of sales for Derby Building Products. “Our new Beach House Shake website allows homeowners to really see the difference. With Beach House Shake, anyone can have the look of cedar shake they desire – at a precise moment in time – and then retain that specific look without worrying about discoloration, decay, or the maintenance cycle required with natural cedar.” 

Available across North America, Beach House Shake, is a high-performance composite shingle that delivers classic beauty without compromise, according to Derby. 

Architecturally accurate, Beach House Shake has straight, squared edges, a unique edge grain texture, and genuine saw cuts on the surface. With its unique KAPGUARDwith Kynar coating, Beach House Shake is guaranteed to stand up to the most severe weather without degradation, Derby says.

Beach House Shake is backed by a 20-year “Beautiful Freedom” warranty in addition to a 50-year Performance Plus Limited Warranty. It is also Miami Dade-approved for high wind and high impact resistance in High Velocity Hurricane Zones.

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