True Value Company launched EasyCare LimitLess, described as a super-premium interior paint at True Value’s 2022 Fall Reunion in Denver.
“EasyCare Limitless is the finest paint we have ever made,” said John Vanderpool, Divisional President at True Value Manufacturing/General Paint Manufacturing. “One of the great benefits of owning a paint factory is that we can formulate a product that is perfect for the market we serve. With EasyCare Limitless, we have paired the attribute combination that matters to end users with the ultimate washable technology, a one-coat coverage guarantee, and Scuff Armour technology, which keeps consumers’ walls looking great for many years.”
In Denver, the introduction included a series of live, show-floor demonstrations of the product’s washability and one-coat coverage. In the above video, Nick Rebel, True Value's research and development lab manager, points to washability and one-coat coverage.