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09/22/2021

Dealing with downed wires

After Ida, Generac answers increasing demand for portable power.
a close up of a truck

According to AccuWeather, a firm that tracks storms, damage could amount to some $95 billion in the wake of Hurricane Ida, which not only toppled buildings in the South but produced deadly floods in the Northeast.

The firm lists Hurricane Katrina as the costliest storm in the United States since 2000, with an economic impact of $320 billion. Ida ranks seventh on the AccuWeather list of most damaging storms of the 21st century.

But here’s an interesting fact from Entergy, Louisiana’s largest utility company: Ida knocked down, destroyed or damaged 31,000 electrical poles – almost two times the number knocked down by Hurricane Katrina.

The results led to prolonged suffering in a hot state trying to recover from yet another major storm. And the topic of portable power played a key role in post Ida rebuild.

Not surprisingly, Generac, the national provider of power products, saw a surge before and after the event.

“Given the magnitude and duration of the power outages brought on by Hurricane Ida, Generac has been experiencing ongoing, significant demand for generators – both portable and home standby units,” said Derik Gatzke, Vice President Retail Sales, Generac. “Before Hurricane Ida made landfall, we started shipping additional product to the areas that were likely to be impacted. We then continued to ship additional product to those areas that were experiencing extended power outages.”

Generac joined retail giants Home Depot and Lowe’s -- as well as independents and family businesses -- in activating storm response teams.

“Nearly immediately after Hurricane Ida made landfall, Generac deployed its Storm Response Team to assist customers with any brand of generator in keeping their backup power going,” Gatzke said. “Generac’s Storm Response Team is a community service effort and one that Generac has led for many years.”

With weather patterns intensifying and outages becoming more frequent, demand for all forms of backup power is unprecedented,” he added. “Consumers are either working through power outages they’re experiencing or power outages they are preparing for, and they are wanting to protect their homes.

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