Dallas Wholesale Distribution adds Versetta Stone siding

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Dallas Wholesale Distribution adds Versetta Stone siding

By HBSDealer Staff - 09/16/2020
Versetta Stone siding used in an outdoor application.

Dallas Wholesale Distribution (DW Distribution, the two-step wholesale distributor of building materials and millwork, is expanding its product offering with the addition of Versetta Stone siding. 

Produced by Boral Building Products, Versetta Stone siding panels provide the beauty and texture of authentic stone masonry in a panelized, mortarless format that can be installed easily by traditional carpenters and siding contractors. 

“We’re always looking for products that align with our customer base. Stone is a common cladding in our markets; however, most of our customers don’t service the masonry business, so we didn’t have a great option for them,”  said Matt Ellis, vice president of talent management and marketing at DW Distribution. “When we reviewed Boral Building Products’ Versetta Stone offering, we knew it made a lot of sense.

Versetta Stone used in farmhouse fireplace application.

According to Ellis, “the product appeals to the dealer because they already sell siding—it’s a great add-on. For the builder, it offers both easy installation and a great look to boost their  brand.” 

DW Distribution will offer the full lineup of Versetta Stone—including three profiles (Tight-Cut, Ledgestone, and  Carved Block) and all colors. Its three locations in Austin, Dallas, and Oklahoma City serve most of Texas and  Oklahoma, as well as parts of Louisiana, Arkansas, and New Mexico.  

“As a specialty products distributor in Texas and Oklahoma, DW is known for providing a lot of value and having great relationships,” said Austin Crawford, director of sales-West for Boral Building Products. “We are excited to  have them as the newest Versetta Stone distributor and are looking forward to working closely with them to develop  the markets they serve.” 


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