The North Wilkesboro, N.C.-based manufacturer said the staircase is a major architectural feature in many homes and should reflect the homeowner’s unique style. Design Your Own includes items that are part of a collection you can be combined to provide a unique look.
“By offering our customers a unique, one-of-a-kind buying experience, they can differentiate their business from other competitors,” said Jamie Perry, president of Crown Heritage Stair Company. “This shopper experience can command premium prices and margins.”
In support of this launch, Crown Heritage is introducing its first Design Your Own Primed Newel Posts with stain grade cap and trim options.
Customers can pick from six handcrafted solid wood newel posts. Sculpted with an automated digital router for perfect edges, these newel posts are primed with multiple coats of premium primer. Three cap & trim options are available in four species of unfinished hardwood.
Each is handcrafted for a perfect fit and allows for custom onsite staining. As an added feature, accentuate your design with bold post sleeves that are also primed and available in two sizes.
“Often builders think custom stairs can get complicated. Crown Heritage offers expert, on-site take-off services and our customer service consultants are stair parts experts who are always available to help,” Perry said.
Crown Heritage is a division of ECMD, Inc., a manufacturer, importer, and distributor of specialty building materials.