Cornerstone Building Brands helps build affordable housing

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Cornerstone Building Brands helps build affordable housing

By HBSDealer Staff - 11/13/2020

Cornerstone Building Brands, the manufacturer of exterior building products, announced the extension of its Connecting Communities initiative.

The project helps build affordable housing with families during the COVID-19 pandemic.

In addition to donating $275K in building products through its Home for Good project, Cornerstone Building Brands is asking the public to share its #ConnectingCommunities video on social media and the company will donate $25 per share to Habitat for Humanity’s Homes, Communities, Hope + You campaign, a network-wide fundraising initiative that will support Habitat’s work in communities all across the United States and around the world.

“Giving back to communities where we live, work and play is core to Cornerstone Building Brands’ purpose, and throughout the COVID-19 pandemic, we’ve focused our efforts on continuing this support,” said James Metcalf, chairman & chief executive officer, Cornerstone Building Brands. 

“The Connecting Communities campaign builds on our long-standing, purpose-driven commitment to help address the need for affordable housing across North America – an issue only exacerbated by the economic impact of the pandemic,” Metcalf noted.

Even before COVID-19, more than 18 million U.S. households (one in six) were spending 50% or more of their income on housing, forgoing personal and economic stability that safe, decent and affordable housing provides, Cornerstone said. Now, due to the pandemic, there is an even greater burden on low-income households, given their concentration in at-risk jobs. About 12 million households have at least one contributing member working in an at-risk industry. 

“A stable home is incredibly important for a family’s health,” said Julie Laird Davis, vice president of corporate and cause marketing partnerships for Habitat for Humanity International. “When families are paying too much for their homes and have to forego basic necessities in order to make ends meet, they are put in the position of making difficult decisions on a daily basis. We’re thankful Cornerstone Building Brands has partnered with us in our efforts to build safe, affordable homeownership with more families.”

Through its Home for Good project, Cornerstone Building Brands has helped build more than 500 affordable homes since 2016 and aims to provide products for 100 additional homes by June 2021.

For more information, visit www.CornerstoneBuildingBrands.com/connecting-communities and share the video on social media using the hashtag #ConnectingCommunities.

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