Cordless in the deep woods
Metabo HPT announced a new partnership with the TV show “Drop Zone” on the Outdoor Channel, to go cordless with power tools suited for outdoor enthusiasts.
“I’m thrilled to welcome Metabo HPT as the official power tool of the outdoors and Drop Zone TV,” said Hal Shaffer, host of the popular show on the Outdoor Channel.
The Braselton, Ga.-based power tools maker will work with Drop Zone to promote the MultiVoltTM system of cordless tools that gives users the added versatility they want and need. “Making it the official power tool of the outdoors,” the company noted.
“Cordless power tools are part of the DNA of an outdoorsman and make sense for all aspects of our lifestyle. These tools have impressed me over and over in doing what I love doing outdoors. There’s no stopping me with Metabo HPT,” said Shaffer.
The firm indicated it now provides one simple system that unites its 18V and 36V tools with the long lasting and powerful MultiVolt battery that powers everything cordless.
Through its extensive system of cordless tools, the possibilities are endless to make quick and easy work anywhere power is not available, the company added.
Eric Mozley, director of marketing at Metabo HPT explained, “Cordless tools can improve your experience in the outdoors. Take them from the jobsite during the week to the hunting camp on the weekend.”
He noted that the partnership with Drop Zone is a “natural fit and will include the use of our cordless power tools in the show as well as :30 second commercial spots to communicate the MultiVolt cordless message to the over 48 million viewers of the Outdoor Channel.”
Mozley added that Drop Zone and the Outdoor Channel provide a great platform to use linear TV to drive awareness to their brand and reach users that embrace the outdoors.
“Green means go, and in the outdoors, that means we go cordless,” said Shaffer.