Cleanliness, by the numbers

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Cleanliness, by the numbers

By HBSDealer Staff - 02/01/2021

Kitchen surface cleaners surge in a growth category, study shows. 

The international battle against germs continues to rage, even with the roll out of COVID-19 vaccinations. That battle has generated big demand for cleaning supplies – especially kitchen surface cleaners, according to Ibotta a cash-back platform that has front-row seat on transaction data.

Ibotta tracked and compared spending during July-December 2019 to what people spent in July-December of 2020. Cleaning supplies are up 14% overall nationally, and some products, like kitchen surface cleaners are up a whopping 68%.

Here are the numbers:

Source: Ibotta research

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