Cleanliness, by the numbers
Kitchen surface cleaners surge in a growth category, study shows.
The international battle against germs continues to rage, even with the roll out of COVID-19 vaccinations. That battle has generated big demand for cleaning supplies – especially kitchen surface cleaners, according to Ibotta a cash-back platform that has front-row seat on transaction data.
Ibotta tracked and compared spending during July-December 2019 to what people spent in July-December of 2020. Cleaning supplies are up 14% overall nationally, and some products, like kitchen surface cleaners are up a whopping 68%.
Here are the numbers:
Source: Ibotta research