Owners of hardware stores hold events during the year. It’s a way to reach out to their communities.
But recently, there was something additional at one hardware store: Something not in the script.
It happened at Jarratt Hardware, a Do it Best dealer in a small rural town of the same name, located south of the James River in a region known locally as Southside Virginia.
“What happened?” You ask.
....First some background.
The population of Jarratt is about 800. It has big box stores located 30 miles in all cardinal directions.
Husband and wife co-owners Andy and Alexis Jones pride their business model on customer service.
“We strive to ‘touch’ every customer and provide for any need they have that can be provided by our store,” said Alexis Jones.
They rely on the flexibility to meet customer needs, even if that means, “home delivery, a trip to a distributor’s facility to obtain product, or a trip to our store after hours to provide for a customer’s needs.”
Running this family hardware business is all about division of labor.
“My husband Andy is the owner and manager of our store,” said Alexis, who goes by Lexi, “investing more than six days per week at the store facility handling orders, customer inquiries, equipment repairs, scheduling, planning, and more.”
Alexis works full time away from the store but serve as event planner and marketing lead.
Their three boys, Mason, Levi and Silas, each have their special place at their store, she said.
“Mason leads in learning equipment repair and building. Levi excels in customer service. Silas, our youngest, well, he enjoys hiding under the register and grabbing people’s feet when they approach the door or playing jokes with our staff.”
It’s most certainly a family business, “and couldn’t be more perfect for a family raising all boys in rural Virginia.”