Boral introduces Virtual Design Center
With face-to-face meetings difficult to carry out in some regions, Boral Roofing is taking virtual interaction to the next level with the launch of its Virtual Design Center.
The online offering allows visitors to enter through the Boral Roofing website and take a self-guided journey through a showroom designed to visually mimic the company’s physical design centers.
Available now to explore, the Virtual Design Center showcases Boral Roofing’s complete suite of roofing solutions in the categories of clay, concrete, steel, composite and components within a virtual reality setting.
“Our new Virtual Design Center is built to provide architects, builders, remodelers, contractors and consumers a self-guided experience through our complete roofing systems and solutions,” says Ann Iten, director of marketing for Boral Roofing. “With so much of our lives changed by current events, including many face-to-face events being cancelled, we believe this offering is a natural solution for our customers who are still actively researching roofing options for their homes and current projects.”
The Virtual Design Center acts as a visual exploration tool, giving site visitors an immersive experience at their fingertips. Available online 24-7, the virtual reality tool offers a meaningful alternative to in-person Design Center visits. It also provides an engagement alternative to replace currently cancelled face-to-face events and meetings, as well as an online tool to augment them once they are again scheduled and attended.
“A lot of new construction and remodeling activity continues despite the current pandemic,” adds Iten. “Our customers still need a way to see and experience our offerings. The Virtual Design Center is a perfect solution, which allows them to explore our products from the comfort of their homes.”
Boral Roofing’s Virtual Design Center includes a number of clickable features including roofing product walls, company, and product installation videos, the custom Design-A-Blend app, brochures, blogs, news, and resource links.