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03/26/2021

Beacon rebrands waterproofing products locations

More than 20 locations in the West will now fly the Beacon Waterproofing Products banner.
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Beacon announced that its five waterproofing brands across the western U.S., including Hawaii, will now be named Beacon Waterproofing Products.

The new name and logo will be adopted at over 20 Beacon Waterproofing Products branches, replacing Atlas Supply in Washington, Oregon and Idaho; Can-Do Supply in Hawaii; Lowry’s and SWS in California and Arizona; and ProCoat Systems in Colorado and Utah. 

Beacon also opened a new waterproofing branch in Las Vegas, Nev. this month.

“We took the first step to update the branding of our 40 Exteriors brands a year ago and now are pleased to bring our waterproofing businesses under the same Beacon Building Products umbrella,” said Beacon President and CEO Julian Francis. “Waterproofing products are an important part of our residential and commercial customers’ requirements for new construction as well as replacement and remodeling work.”

According to Nevin Holly, Beacon vice president of waterproofing, this move will provide value to pros.

“The contractor, consultant, and architectural communities will now benefit from Beacon’s strength in providing technical solutions from the rooftop to the foundation – truly the full building envelope,” Holly said. “In addition, all of our Waterproofing products are now available on our industry-leading e-commerce platform, Beacon PRO+, so that customers can save time and increase their efficiency.”

Overall, Beacon operates more than 400 branches in the United States and Canada with a focus on distributing roofing materials and building products.