Beacon names new EVP and chief commercial officer

Roofing and building products distributor Beacon has appointed Jonathan Bennett as executive vice president and chief commercial officer.

In this newly created role at the company, Bennet will join Beacon on June 1. The new EVP will be responsible for the company’s integrated go-to-market strategy comprising selling excellence, category management, marketing, pricing, and supply chain, the company reported.

Prior to joining Beacon, Bennett served as executive vice president of merchandising and supply chain at Total Wine & More, the independent retailer of beverage alcohol, since 2016. There he was accountable for the product merchandising, market management, supply chain, pricing, and assortment planning functions. 

Bennett also had an 11-year career at The Home Depot, holding the roles of general manager for kitchen installation programs and divisional merchandising manager, home services programs and concluding as vice president of pricing and analytics.

“Jonathan is a very welcome addition to the Beacon team,” said Julian Francis, president and CEO of Beacon. “His extensive commercial background in both retail and B2B environments, combined with his track record of sales and margin growth, will strengthen Beacon and create value for our customers as we grow our digital platform and further differentiate our market approach.”

Bennett added: “I look forward to working with Julian and the entire team during this dynamic time in the building products industry. The opportunity to fully align Beacon’s go-to-market strategy is exciting, and I am thrilled to have this opportunity to build on such a strong established foundation as we strive to create more value, better serve customers and grow equity in the Beacon brand.”

Based in Herndon, Va., Beacon operates over 400 branches throughout all the United States and 6 provinces in Canada.