Bathrooms get smarter, and cleaner
Even for the most-seasoned bathroom merchant, it’s highly unlikely that the term “left ventrolateral prefrontal cortex” has entered the marketing conversation.
Until now. And That’s just one sign that the bathroom is changing. Bathrooms are getting smarter, as they are getting cleaner. It’s the next frontier of smart home, said Bill Strang, president of corporate strategy and eCommerce for Toto. And that’s just one of the trends knocking on the door of the most practical (one could argue) room in the house.
Consider this: the company’s Flotation Tub with Zero Dimension combines biomechanics, neuroscience and ergonomics to create a weightless experience – like astronauts in space. In the tub, massage jets provide gentle therapy, while relaxation reduces activity in the part of the brain responsible for language. Water also comfortably flows from the adjustable “Neck Spa.”
It’s a high tech tub. And according to Strang, and other experts in the kitchen and bath industry, technology is increasingly factoring into kitchen and bath decisions.
“We believe the bathroom is the next frontier of smart technology,” he said.
It’s also an area of the house responding dramatically to the pandemic-induced trend toward cleanliness. “There’s a heightened level of cleanliness and a desire to be attentive to our health and hygiene.”
That plays well for the Washlet by Toto, which attaches to an existing toilet to create a bidet. Demand for the product exploded in March, with the emergence of toilet-paper scarcity. In fact, there was a time when the word “bidet” was one of the most-searched term on Amazon, (behind words including “wipes” and “sanitizer.”)
The Washlet can attach to a regular toilet in about 10 minutes. And the price of conversion product (about $400) puts the bidet within easy reach of the masses.
“We were in the right place at the right time with the right product when Covid hit,” he said.