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07/01/2022

Aubuchon hammers away at cancer

The company raises its most donations ever for the Dana-Farber Cancer Foundation.
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Aubuchon 2022 dana-farber fundraiser
The Aubuchon Company team displays its personal record level donation total of $85,000 raised for the 2022 Hammer Away Cancer campaign.

Every year the Aubuchon Company supports the ongoing fight against cancer by hosting a fundraiser campaign in March called “Hammer Away Cancer.”

The Aubuchon company said, “this year our stores collectively raised $74,604. To top it off, the Aubuchon Foundation donated $10,396 to bring the grand total to $85,000. That’s $6,000 more than our previous personal record donation to the Dana-Farber Cancer Institute.”

The Hammer Away Cancer campaign, said Aubuchon, grows bigger each year as word spreads throughout the communities the company serves.

“When customers donated $5 or more, we gave them a thank you gift of $5 off their next purchase. That proved to be an effective strategy, but with the implementation of our new point of sale technology, we were able to take our 2022 Hammer Away Cancer campaign to the next level,” said the firm.

This year, customers were able to donate their change by rounding up their purchase to the next dollar.

They could also choose to donate any dollar amount, regardless of their payment method. “This new point of sale technology greatly improved our fundraising abilities,” said the company.

“We ran this program in 107 stores, including all our Aubuchon Hardware branded stores, as well as our newer branded stores such as Lyndonville Hardware & Lumber in Vermont, Village Hardware in Virginia, and our four True Value stores in Pennsylvania.”

The Dana-Farber Cancer Foundation is based in Boston. Ever since Sidney Farber, MD, pioneered chemical therapies to treat children with leukemia in 1947, Dana-Farber has forged a groundbreaking path: More than 75 years of research discovery and innovation have revolutionized cancer diagnosis and treatment, for the benefit of all our patients, adult and pediatric.

Aubuchon said that Dana-Farber has labeled this donation as “Unrestricted Funds,” the most valuable at the Institute. Unrestricted Funds go where they are needed most.

This donation will help many patients and their families in many ways, such as: New toys for pediatric patients in Dana-Farber’s Jimmy Fund Clinic; screenings for skin, breast, and prostate cancers; and, support groups for adult and pediatric patients, said the firm.

The funds also help in other ways, such as: Personalized consultations to help a patient look and feel their best during treatment; support for a program to help pediatric patients transition back to school; genetic screenings for individual patients as part of Dana-Farber’s Profile Project; support for breakthrough clinical trials, and more, said the Aubuchon Company.

For the Aubuchon Company, choosing to fundraise and donate to the ongoing fight against cancer was a straightforward decision, said the retailer.

Everybody knows someone who has been affected by this terrible disease, said Aubuchon, and it could not be more personal to many of our employees.