YellaWood introduces ‘Most Wanted’ campaign

New Great Southern Wood campaign follows five lumber-obsessed beavers.

BY HBSDealer Staff

What do you get when you combine YellaWood brand pressure treated pine with a mischievous band of beavers driven to create their own oasis at the lodge? The Woodland’s Most Wanted.

This new campaign from Great Southern Wood, and the YellaWood brand, follows the tales of five lumber-obsessed beavers, and launches nationally on March 17.

Known as one of the industry’s leading distributors of pressure treated pine, the YellaWood brand has carved its niche for nearly 50 years. With an extensive product offering and vast dealer network, the YellaWood brand has become a top choice for builders, contractors and homeowners.

Through the new campaign, the company wants to reinforce its position while providing support to its dealer networks across the country, Great Southern Wood said.

“Through the use of non-traditional YellaWood fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood brand products,” said James Riley, chief marketing officer for the YellaWood brand. “It’s a fun and engaging way to encourage homeowners to create their own five-star backyard and to demand pressure treated pine with the little Yella Tag.”

The Woodland’s Most Wanted will be front and center for the brand through the autumn. This also includes digital, broadcast, billboards, and in-store elements.

“We continue to challenge ourselves to bring something new to the table for our dealer network,” Riley continued. “With the Woodland’s Most Wanted, we’re creating a new way to support our highly successful ‘For Five-Star Backyards’ campaign that debuted last fall. It’s a great way to drive demand for the YellaWood brand.”

Established in 1970, and headquartered in Abbeville, Ala. Great Southern Wood Preserving, Incorporated, and its YellaWood brand products, service retail home centers, pro dealers and other retail building related segments. The company operates 14 facilities across the South, Midwest and Mid-Atlantic regions.



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