ARTICLE

WD-40 moves ‘secret’ formula

Brink’s is enlisted to transport WD-40’s longtime formula to an undisclosed bank vault.

BY HBSDealer Staff

Borrowing a page from a Hollywood blockbuster, WD-40 recently went to great lengths to ensure its top secret of formula didn’t fall into the wrong hands.

While the flagship product is estimated to be in 4 out of 5 American households, the ingredients of WD-40 are only know to a handful of people. To move the formula to a secure bank vault, the household products manufacturer enlisted the help of an armored vehicle and security team.

Beginning at the company’s San Diego, Calif. headquarters WD-40 president and CEO Garry Ridge presented the mysterious formula to Brink’s – the secure logistics provider. With a briefcase handcuffed to his wrist, Ridge was then transported to a nearby bank vault.

WD-40 claims the formula hasn’t been touched by human hands in more than 15 years since the company celebrated its 50th anniversary. Now in 176 countries and territories globally, the “secret sauce” has had the same basic ingredients since the company’s founding 65 years ago.

“WD-40 Company was founded in 1953 as Rocket Chemical Company by three technicians looking for a rust-preventive solvent to protect missiles from corrosion and has grown well beyond the beloved multi-use formula,” said Ridge. “We’re constantly looking for ways to make it better than it is today, delivering unique, high value and easy-to-use solutions for a variety of maintenance needs.”

This has included not only new ways to apply the multi-use product, such as WD-40 EZ-Reach, which includes a bendable straw to get into hard-to-reach places, but also new product lines for DIYers and trade professionals alike, Ridge says.

In 2017, WD-40 reached net sales of $381 million. Along with its namesake product and WD-40 EZ-Reach, the company has introduced a range of products including WD-40 Smart Straw, WD-40 Trigger Pro, and WD-40 Specialist. The latter was introduced in 2011 and has grown into a line of 18 products.

Ridge says he attributes WD-40 Company’s continued success to its people.

“While our products and the secret formula are fundamental to our success, so too are our people,” he said. “We exist to create positive lasting memories in everything we do, and we couldn’t do that without our nearly 500 tribe members across the globe who are dedicated to living our values, solving problems and making things work smoothly in workshops, factories and homes.”

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Is your business prepared for a catastrophic event?
  • Add your answer
ARTICLE

Pella gets ‘Insynctive’

The window maker has launched a new self-monitoring security app.

BY HBSDealer Staff

Pella Corporation, the makers of Pella windows, has introduced its new “Insynctive” technology app.

The free Insynctive app allows users to self-monitor their windows and doors, and control and program motorized between-the-glass blinds and shades.

Users can locate and download the “Pella Insynctive” app in both Apple and Android stores. The Insynctive app delivers a DIY-friendly guided setup to help users connect their windows, doors, blinds and shades via the Pella Insynctive Bridge.

Users can easily check at-a-glance on the status of their windows and doors and receive status notifications through their mobile device.

“Through integrated technology and the new Pella Insynctive app, Pellawindows and doors can deliver the added peace of mind that our customers desire.” said Caleb Klein, product manager for Insynctive technology at Pella. “As a company, our goal is to continue to create innovations like Insynctive that maintain the integrity of beautiful design, address the ever-changing needs of our customers, and make life easier by creating added security, comfort and convenience.”

Pella Insynctive products are compatible with a wide variety of security systems and home automation systems.

Pella worked with MiOS, LTD., a global software company, on the creation and development of the Pella Insynctive app.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Is your business prepared for a catastrophic event?
  • Add your answer
ARTICLE

SCMA debuts film exploring benefits of cypress

‘Discovering Southern Cypress: The Natural Choice’ demonstrates the beauty and durability of the product.

BY HBSDealer Staff

The Southern Cypress Manufacturers Association (SCMA) has debuted a new video that takes viewers on journey to explore the benefits and qualities of cypress building products.

Titled “Discovering Southern Cypress: The Natural Choice,” the short film demonstrates the beauty and durability of cypress when used in homes and offices. The video is available on both YouTube and Vimeo.

“The association came together to produce this video as an educational tool to promote how cypress is being used in today’s homes and offices,” said Mark Tuck, SCMA president.

“Wood has been an essential building material for centuries; it’s stood the test of time. And even as design trends change over the years, cypress is proving to be a complementary fit in any architectural style and in creative ways—indoors and out. With cypress, the possibilities really are endless,” Tuck explained.

The Southern Cypress Manufacturers Association is a non-profit organization dedicated to the promotion of cypress building products to trade professionals and consumers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Is your business prepared for a catastrophic event?
  • Add your answer