Indie Award nominations underway

One independent retail winner will receive a $25,000 branding and public relations makeover.

BY HBSDealer Staff

Independent We Stand is again inviting business owners and the public to promote the importance and economic benefits of “buying local” through the 8th annual Indie Award.

The contest provides a winning independent business to reinvest in themselves through a branding, advertising, and public relations makeover valued at $25,000. The web-driven small business of the year contest also gives supporters the opportunity to acknowledge businesses that exceed customer service expectations and also grow their local economies.

“With small business optimism at a record high, consumers have a chance to boost that positive outlook even more through this contest,” says Bill Brunelle, co-founder of Independent We Stand. “We want to help bolster the efforts to grow small business, just like our members do every day in their communities, by giving customers a platform to recognize their favorite indie businesses. The bottom line: we all win when small businesses succeed and people buy local.”

Anyone can nominate and vote for a small business online at

Voting begins as soon as a business is nominated. Consumers can vote a maximum of 3 times per 24-hour period from the same IP address. Any locally owned and operated business in the U.S. is eligible to enter the contest.

The nomination phase and initial voting run through Nov. 11. Semifinalist voting begins Nov. 19 and ends on Dec. 16. The announcement of the Indie Award winner will be made on Dec. 19.

Stihl Inc., the outdoor power equipment manufacturer, is the founding sponsor of Independent We Stand and the presenting sponsor of the award.

Stihl’s business strategy includes never selling its products at big box stores. Rather, the company sells its products through more than 9,000 independent retailers nationwide.

Additional supporting sponsors include Do it Best Corp. and PPG Paints.





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