Evolution at Howe Lumber
The Massachusetts dealer changes with the times as it serves pros and DIYers.
Family owned and operated since 1965, Howe Lumber has continued to transform its business while adapting to changes in the LBM landscape.
Located in East Brookfield, Mass., the 53-year old business consolidated back to a single unit operation after it decided to close its Main Street retail store two years ago. But Howe Lumber’s core location carries more than 40,000 products and has embraced the hardware store side of the business.
Catering to contractors and builders, Howe Lumber pursues the retail side while embracing walk-in and DIY customers. The dealer has also expanded its offerings to include grills and firepits.
An emphasis has also been placed on its kitchen and bath showroom, with Howe’s design team growing in recent years.
Lumber and high-end boards remain a core component to the Howe Lumber philosophy, however. More about the company, including co-owner Scott Norrie’s take on the business, can be read at Telegram.com.
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