Zombies strike again in hardware store video
A short film about employees of an Ace hardware store and their theories about zombie battles received a definite thumbs down from Ace corporate’s Facebook page.
The video, which is described on YouTube as a Sundance Film Festival entrant, consists of several interviews of young Ace store employees who share their appreciation of zombie movies and the kind of products in an Ace store that could combat the undead monsters.
Some were not amused.
Calling it "deplorable," a Facebook posting from Ace corporate criticized the video for its violent and anti-customer overtones. “We are aghast and outraged that these individuals used our nationally recognized brand in this film,” said the Facebook posting.
The short film, called “When the Zombies Come," is not the first time for an Ace store to embrace zombies. The 88-unit Westlake Ace Hardware chain used a zombie theme to promote its stores through a humorous campaign in 2010. A series of mock news casts posted on YouTube and Facebook described the Lenexa, Kan.-based chain as striving to serve customers both “alive and undead."
Ace corporate recently purchased Westlake Ace from private equity firm Goldner Hawn Johnson and Morrison.
Opinions expressed on Facebook differed greatly as to the appropriateness of the short film, with some endorsing it and others finding it distasteful.
Aubuchon Hardware closes its store in Bangor
An Aubuchon Hardware location in Bangor, Maine, has closed its doors.
A sign on the door of the Aubuchon Hardware store in Bangor explained the team was happy to serve the community. Customers were directed to nearby stores in Brewer and Old Town.
An article in the Bangor Daily News reported that the location suffered from poor sales despite the chain’s best efforts to keep it going.
Aubuchon Hardware operates 119 stores in New England and is based in Westminster, Mass. In 2012, the company was recognized by HCN as Retailer of the year during the Golden Hammer Awards ceremony at the National Hardware Show.
The store, formerly a True Value location, was sold to Aubuchon Hardware in 2006.
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Rocky’s appoints new VP operations
Springfield, Mass.-based Rocky’s Ace Hardware appointed Bill Madormo to the post of VP operations for the 33-store chain.
Before coming to Rocky’s, Madormo was VP sales and service at Staples of Framingham, Mass., responsible for P&L and operations for 105 office supply stores. For more than 21 years, and prior to 2000, he held various positions at CVS Caremark culminating in the role of area VP operations.
"We are very fortunate to be able to bring into our organization such a talented individual with a strong and diverse retail background,” said Rocco Falcone II, president and CEO of Rocky’s. “Bill is sure to quickly become a coveted member of our senior management team.”
Rocky’s stores are located in Massachusetts, Connecticut, New Hampshire, Rhode Island and Florida.
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