HARDWARE STORES

Zinger Hardware moving to former bookstore

BY HBSDealer Staff

Zinger Hardware of Austin, Texas, will be relocating to a vacant bookstore with an outdoor center where it can build a children’s playground and a butterfly garden, according to an article in the Austin American Statesman

Michael Ferweda, who started Zinger Hardware with his wife, Katherine Friend in 2002, said the former Bookstop is about the same size — 12,000 sq. ft. — but more “shopper friendly.” He plans to hire more employees and add such merchandise as rain barrels, pottery and organic fertilizers.

The Do it Best dealer, also known for its retro furniture and unusual cookware, will have a soft opening around July 1 and a grand opening on Aug. 15.

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In North Carolina, Spencer’s Hardware earns award

BY HBSDealer Staff

Spencer’s Hardware Farm & Garden Center earned the Small Business of the Year Award from the Marion (N.C.) Business Association. 

According to an article in The McDowell News, owner Nancy Spencer, 60, said she was surprised to receive the award. 

A statement from the Marion Business Association reads: "Having been an active member of the community since 1983, Spencer’s Hardware has become a local fixture. Nancy has been fully involved with running the store since the beginning. All three children were raised in the store from the time they were babies."

The store has been serving customers for 28 years and has been a member of Do it Best Corp. since 1991. 

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ACO Hardware signs on with Vertis

BY Ken Clark

Michigan-based home improvement chain ACO Hardware has expanded its relationship with Vertis and named the company its exclusive provider of newspaper inserts, Inserts2online and logistics.

“Our partnership with Vertis started in 2009, and we have benefited greatly from their consistently high-quality advertising inserts that attract our customers’ attention,” said Jim Zub, director of marketing and advertising for ACO Hardware. “As we continue to look for new ways to serve and connect with our valued customers, Vertis has stepped up and transformed the information in our weekly ads to also exist on our website so that shoppers can see our specials and offers with complete convenience.” 

Vertis will showcase the retailer’s complete collection of home improvement products through a highly targeted advertising program, which will include the production of single sheets, gatefolds and eight-page tabs.

Vertis’ Inserts2online solution transforms print inserts into interactive online content, enabling the retailer to engage more customers with tools for researching and evaluating products and specials, making purchasing decisions, sharing offers with friends and printing coupons directly from the company’s website.

Other Vertis customers in the home improvement space include Lowe’s, Ace Hardware stores and Menards, according to the Baltimore-based company.

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