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Zerorez sues Distinctive Cleaning

BY HBSDealer Staff

Minnesota carpet cleaning service Zerorez is filing a lawsuit against its competitor, Distinctive Cleaning, for a litany of complaints that include trademark infringement, false advertising and deceptive practices.

The federal lawsuit filed in the Minnesota District Court on Mon. referenced instances in which Distinctive Cleaning misled its customers regarding Zerorez’s patented technology, which claims to clean without leaving residue behind.

"We understand there’s a very high level of trust involved when a client invites us into their home, and we value and respect that trust," said Zerorez co-owner Michael Kaplan. "That’s why we are committed to doing everything we can to ensure that our clients will find true and accurate information about our patented Zerorez products and services online and elsewhere. At this point, it is unfortunately necessary that we take the next legal step to put a stop to the kinds of deceptive marketing practices that have been misleading our clients and the general public."

Distinctive Cleaning allegedly purchased Google AdWords advertising to appear at the top of search results for carpet cleaning services in the Twin Cities metro region, as well as the keywords "ZEROREZ," "Zerorez" and "Zero rez." Some of its advertisements also included "ZERO REZ Carpet Cleaning," or alternatively, "Zero res – same results, less money."

A cease and desist letter was sent in April of last year but went unanswered; according to Zeroez.

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Vivint welcomes David Bywater as new COO

BY HBSDealer Staff

Home technology services provider Vivint has appointed a new COO. Informed by 20 years of management and consulting experience, David Bywater will be overseeing the daily operations of the company.

"We are excited to welcome David to our team," said Vivint’s president, Alex Dunn. "He has been extremely successful taking organizations to the next level. And because innovation and growth are trademarks of Vivint’s culture, we felt his expertise and skillset were the perfect fit for our company as we continue to expand."

Previously, Bywater worked at Affiliated Computer Services for 10 years, where he ran many of its business units. His most recent role was at Xerox as executive VP and corporate officer.

"This is a dynamic technology company with ambitious goals and a fantastic track record," says Bywater. "I’m excited to be a part of this exceptional executive team and to contribute to Vivint’s continued success."

 

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3M touts new Command Hooks, shower caddies

BY Steph Koyfman

3M gave viewers a sneak peek of its latest Command Hook innovations at the Orgill Market in Boston. New outdoor, UV-stable and bathroom hooks, launching Oct. 15, were present at the 3M booth.

The Command Damage-Free Hanging Light Clips are outdoor strips that hold in temperatures of up to -20 degrees. Meanwhile, Command Damage-Free Window Hooks are UV-stable, meaning they won’t fall off in hot weather. Previous Command products, first launched about 10 years ago and now expanded to 60-70 SKUs, failed to address temperature issues as directly as these soon-to-launch items, according to sales representative Chas Nelson. 

A new collection of bathroom Command products is also on queue, ranging from water-resistant shower caddies, razor hooks and soap dishes to regular towel hooks. 

Other prominent features at 3M’s Orgill booth included the 3M-sponsored Greg Biffle Nascar car — now retired — which raced two years ago. The official pit crew was in attendance Thursday at the Orgill Market.

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