Young adults weigh in as the biggest spenders in landscaping services
Despite lingering economic pressure, young adults are seeing the value in hiring professionals for hardscapes and specialty services in 2013.
According to an online survey by Harris Interactive on behalf of Planet, 9% of consumers 18-34 hire pros, compared to only 3% of those 35 and over. Planet is the national trade association of landscape industry professionals.
Men were more likely than women to hire professional landscape help, 39% versus 32%. Overall consumer spending on landscaping services is projected to remain steady, with landscape maintenance expecting a modest bump of $100.
Spending is expected to increase among consumer who hire a professional for hardscapes and specialty services to $2,300, compared to $1,680 in the past year.
Hardscapes, cited among respondents for their requirement for professional knowledge, skills and equipment, include outdoor kitchens, patios, decks, walkways and generally any non-living outdoor component.
"Eighteen-to-34 year olds might be more digitally connected than their parents, but they are still putting a high priority on outdoor entertainment areas," said Planet CEO Sabeena Hickman. "They are looking to landscape professionals to take on work that is not only time-consuming, but also requires a high degree of expertise to be done well."
PEOPLE IN THE NEWS: Richard Harvey
Former Williams-Sonoma Brand president Richard Harvey joined Corte Madera, Calif.-based Restoration Hardware as chief merchandising officer for RH Kitchen and Tableware, expected to launch in late 2014.
In his new role, Harvey is charged to develop a curated collection of kitchen furniture, appliances, lighting, cookware, tools and food.
“Kitchen and tableware represent a $25 billion market and a significant growth opportunity for our company," said Carlos Alberini, CEO. "We are honored that Richard, arguably the most experienced and talented leader in this industry, has joined our team.”
Gary Friedman, chairman emeritus, Creator and Curator, said, “I am thrilled to once again work with Richard to reimagine and reinvent this important part of the home. We believe the kitchen represents a tremendous opportunity for us to express our creativity and design point of view.”