Xicato appoints new sales managers in Europe
Xicato, a provider of LED modules for the retail and hospitality industries, has appointed two new sales managers to its European team.
Ben Hamida will step up to the plate as regional sales manager for France and the Middle East. Previously, Hamida spent 18 years at GE Lighting as international sales manager for Southern Europe, the Middle East and Africa. Hamida is fluent in French, English, Italian and Arabic and brings extensive experience to the table in driving LED sales.
Meanwhile, Marcin Demianiuk will serve as regional sales manager for the burgeoning markets in Poland and Eastern Europe. Most recently, he was area sales manager for Samsung and is well-versed in selling new technologies to various companies in the region. He is fluent in English and Polish.
"The number of luminaire manufacturers that are addressing high-quality LED lighting for the professional lighting marketplace is increasing," said Gerhard Rieser, VP Sales, Europe. "In France, Poland, and throughout Eastern Europe, we have seen significant growth and will continue to expand our team as appropriate to ensure we provide the service and technical knowledge that support our customers’ success."
Jim Robisch to speak at PDIS
The 2013 ProDealer Industry Summit, slated for Nashville, Tenn., Oct. 23-25 will include a healthy lineup of industry presentations.
Included on the slate is a seminar titled “Where Pros and DIYers are Buying Building Supplies and Home Improvement Products, and Why?”
The presenter is Jim Robisch Sr., partner and director of dealer/retailer services, The Farnsworth Group.
This session will highlight the findings of the latest industry study from The Farnsworth Group. Information will be provided about where professionals and do-it-yourselfers purchase products overall, and by channel segment. In addition, channel purchase behavior, by major product categories, will be reviewed. The session will provide an understanding of why professionals and do-it-yourselfers purchase at their preferred stores and sources.
The ProDealer Industry Summit is hosted jointly by the National Lumber & Building Material Dealers Association (NLBMDA) and HCN.
Irwin gears up for National Tradesmen Day
Irwin Tools is preparing to celebrate America’s tradesmen during the third annual National Tradesmen Day on Sept. 20.
"America’s tradesmen: they build our homes, roads, businesses, and schools," reads a company statement on the dedicated website. "They are the backbone of our functioning nation — and that’s why they deserve a national day of recognition."
The event, which will be taking place nationwide, will feature celebrations, recognition ceremonies and related activities.
Leading up to the day’s events, Irwin Tools has launched a multimillion dollar advocacy campaign to attempt to reverse the shortage in skilled tradesmen. The campaign includes TV and digital advertising, media outreach, jobsite events and promotion at home centers and hardware stores.
“There was a time when tradesmen were revered for their pioneering spirit, but many of today’s tradesmen are under-appreciated," said Irwin’s senior VP marketing Rich Mathews. "National Tradesmen Day is about acknowledging the plumbers, welders, builders, electricians and those who work with their hands. Let’s thank them for their contributions.”