WOLF turns on YouTube channel
WOLF established its own YouTube channel, which features a variety of videos providing installation tips and other detailed information on WOLF Home Products. WOLF is the largest supplier of kitchen cabinets in the United States and a leading provider of building products in 28 states along the East Coast.
“Contractors are busy people. We wanted to give them a way they can actually see a WOLF Home Products installation whenever they choose,” said Jim Groff, executive VP and chief marketing officer of WOLF. “With the proliferation of smartphones and tablets, they can even view a video from their jobsite.”
The WOLF YouTube channel gives contractors 24/7 online access to videos that cover how to install WOLF PVC Decking, how to cover an existing wooden post with a WOLF PVC Column Wrap, an introduction to WOLF Capped Composite Decking and an overview of WOLF PVC Rail. The channel also offers other background on WOLF Home Products and the company itself.
Groff said WOLF will continue to add videos so contractors will have a comprehensive online resource packed with installation tips and other helpful information about WOLF Home Products.
Former Newell Rubbermaid exec heads to Acme Canada
John Ward, formerly director of sales and channel marketing at Newell Rubbermaid Canada, has been appointed general manager of Acme United Canada. He will replace Harry Wanless, who has retired.
“We are excited to welcome John to our team," said Acme United president and COO Brian S. Olschan. "He has a very successful track record building and managing businesses, and we look forward to working with him.”
Ward brings robust experience in general management and sales to the table, specifically involving office products and industrial markets in the U.S. and Canada. He was heavily involved in the launch and growth of the Dymo product line at Esselte Corporation, which was acquired by Newell Rubbermaid.
Ward is a board member of the Canadian Office Products Association.
Lumber Liquidators releases new catalog
The latest catalog from Lumber Liquidators is here, featuring over 70 new flooring options and offering a window into the latest industry trends.
"As Lumber Liquidators has grown, we’ve developed a keen eye for trends that create our flooring mix," said president and CEO Robert M. Lynch. "We constantly receive feedback from consumers at our more than 300 retail locations and balance that with staying on top of design inspirations from around the world."
Among the popular trends that are front and center in the catalog are hand-scraped, French bleed edges, wide planks and click technology.
The catalog showcases new products, as well as sidebars and links to videos that serve to educate consumers about flooring options.