LUMBERYARDS

WOLF inks new deal with Capital Lumber

BY HBSDEALER Staff

WOLF has cemented a new distribution partnership with Tacoma, Washington-based Capital Lumber, extending its reach to the West Coast for the first time.

Capital Lumber will distribute WOLF’s PVC Decking and Capped Composite Decking deckboards in Washington, Alaska and Hawaii.

“WOLF focuses on helping independent dealers separate themselves from the pack,” said Craig Danielson, CEO of WOLF. “Capital is the ideal partner because they share that focus. With the Capital agreement, WOLF Decking has become a coast-to-coast success story.”

Independent dealers in the Cascade Capital service area — centered around the Tacoma facility — will be able to avail themselves of the WOLF products starting in May.

“We are excited about our partnership with WOLF as it brings us an opportunity to present a brand new business model, along with a new product line, to the region,” said Michael Darby, VP marketing and business development. “WOLF will help our dealers differentiate themselves and give homeowners a unique choice in decking.”

WOLF will provide samples and literature to Capital’s dealers, as well as implement its WOLF PRO program in Capital’s service area.

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Gorilla Glue mascot makes home field debut

BY HBSDEALER Staff

Gorrilla Glue had an interesting way of attending the Cincinnati Reds game on May 24th.

A lifesize replica of Cincinnati Zoo’s Silverback Colossus gorilla galloped across home field at the Great American Ballpark after making some DIY repair demonstrations at the entrance of the clubhouse.

"The gorilla, who personifies the brand motto ‘For the Toughest Jobs on Planet Earth,’ is featured in national commercials, where he drops in on homeowners to help them with repairs, but this was his first major appearance before the general public," explained a company statement. "Quick-thinking fans snapped his photo as he gave his trademark grunt of approval for the Reds’ performance."

The lifelike mascot is an extension of Gorilla Glue’s recent rebranding, which involves the use of an animated gorilla in televised commercials (created by the same guy who brought us David Letterman’s bear suit and the Aflac duck).

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It’s round two for GAF’s sweepstakes

BY HBSDEALER Staff

GAF is starting round two of its 2014 Enter for an Experience sweepstakes, giving roofing contractors the chance to win one of three unique “life experiences” with major celebrities. 

After recently concluding the first round of its 2014 Enter for an Experience sweepstakes — where roofing contractors could enter to win a ride-along with Paul Teutul Sr., the star of the television series "American Chopper" and "Orange County Choppers" — GAF is kicking off round two of this exciting promotion. 

Through June 15, 2014, roofing contractors can enter the “Get Real” contest to win a day on the set of a record-breaking, popular reality television show, including airfare, two nights at a hotel and $1,000 in spending money. Five runners-up will win $500 gift cards.

For more information and to enter the sweepstakes, go to gafexperience.com.

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