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WOLF doubles down with a social media resource

BY HBSDealer Staff

WOLF has drummed up a resource to help contractors brush up on their social media and digital marketing know-how.

The online guide, titled Social Media for Contractors, was written with the needs of the building materials industry in mind.

The guide includes an overview of social media marketing, the benefits of digital marketing to businesses, and details on specific social media platforms including: LinkedIn, Pinterest, Facebook, Houzz and Twitter.

Information on the following is provided for each social media site: How to get started, what to share, optimization tips, definition of terms, links to other resources and more.

“WOLF has made it a priority not only to improve our own digital marketing, but also to help our customers use digital marketing to improve sales,” said Amy R. Myers, WOLF’s digital marketing manager, and author of Social Media for Contractors. “Our guide was written specifically for busy contractors, pulling together everything they need in an easy-to-use format.”

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Bosch recalls Dremel Rotary Tool

BY HBSDealer Staff

Robert Bosch Tool Corp. is recalling the Dremel MICRO Model Rotary Tool due to a burn hazard.

According to the Consumer Product Safety Commission, the rotary tool's circuit board can overheat and melt the enclosure, presenting a burn hazard and the potential loss of its speed control and ability to turn on and off at the user's will, which poses an additional personal injury hazard.

So far, there have been six reports from consumers of tools overheating. There are no reports of injuries at this moment.

The recall affects about 93,000 units in the U.S., with an additional 2,750 sold in Canada.

The model in question is the Model 8050 Rotary Tool with date codes 407 through 505. The tools are dark gray with a silver label and blue control buttons.

They were sold at Ace Hardware, Home Depot, Lowe's, Menards, as well as other home improvement hardware and major retailers nationwide and online, between July 2014 and May 2015.

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HBSDealer Stock Watch: Recovery?

BY HBSDealer Staff

Stocks were awash in green on Wednesday, gaining back some (but not all) of what they lost this week.

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